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        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.84,
        "cpm": 28.650519,
        "ctr": 1.557093,
        "clicks": 9,
        "frequency": 1.092628,
        "impressions": 578,
        "inline_link_clicks": 9,
        "reach": 529,
        "spend": 16.56,
        "date": "2026-10-07",
        "end_date": "2026-10-07",
        "leads": 0,
        "cost_per_lead": null,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 2.488889,
        "cpm": 33.38301,
        "ctr": 1.341282,
        "clicks": 9,
        "frequency": 1.110927,
        "impressions": 671,
        "inline_link_clicks": 6,
        "reach": 604,
        "spend": 22.4,
        "date": "2026-10-08",
        "end_date": "2026-10-08",
        "leads": 1.0,
        "cost_per_lead": 22.4,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.357333,
        "cpm": 30.073855,
        "ctr": 2.215657,
        "clicks": 15,
        "frequency": 1.041538,
        "impressions": 677,
        "inline_link_clicks": 12,
        "reach": 650,
        "spend": 20.36,
        "date": "2026-10-09",
        "end_date": "2026-10-09",
        "leads": 1.0,
        "cost_per_lead": 20.36,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.83,
        "cpm": 29.39759,
        "ctr": 1.606426,
        "clicks": 12,
        "frequency": 1.147465,
        "impressions": 747,
        "inline_link_clicks": 12,
        "reach": 651,
        "spend": 21.96,
        "date": "2026-10-12",
        "end_date": "2026-10-12",
        "leads": 0,
        "cost_per_lead": null,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.468462,
        "cpm": 27.15505,
        "ctr": 1.849218,
        "clicks": 13,
        "frequency": 1.115873,
        "impressions": 703,
        "inline_link_clicks": 10,
        "reach": 630,
        "spend": 19.09,
        "date": "2026-10-13",
        "end_date": "2026-10-13",
        "leads": 0,
        "cost_per_lead": null,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.429333,
        "cpm": 28.701473,
        "ctr": 2.008032,
        "clicks": 15,
        "frequency": 1.147465,
        "impressions": 747,
        "inline_link_clicks": 12,
        "reach": 651,
        "spend": 21.44,
        "date": "2026-10-14",
        "end_date": "2026-10-14",
        "leads": 1.0,
        "cost_per_lead": 21.44,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.282143,
        "cpm": 27.872671,
        "ctr": 2.173913,
        "clicks": 14,
        "frequency": 1.133803,
        "impressions": 644,
        "inline_link_clicks": 10,
        "reach": 568,
        "spend": 17.95,
        "date": "2026-10-15",
        "end_date": "2026-10-15",
        "leads": 1.0,
        "cost_per_lead": 17.95,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.640667,
        "cpm": 25.529046,
        "ctr": 1.556017,
        "clicks": 15,
        "frequency": 1.101714,
        "impressions": 964,
        "inline_link_clicks": 12,
        "reach": 875,
        "spend": 24.61,
        "date": "2026-10-16",
        "end_date": "2026-10-16",
        "leads": 1.0,
        "cost_per_lead": 24.61,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.345455,
        "cpm": 25.084746,
        "ctr": 1.864407,
        "clicks": 11,
        "frequency": 1.172962,
        "impressions": 590,
        "inline_link_clicks": 6,
        "reach": 503,
        "spend": 14.8,
        "date": "2026-10-19",
        "end_date": "2026-10-19",
        "leads": 0,
        "cost_per_lead": null,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.570833,
        "cpm": 29.315708,
        "ctr": 1.866252,
        "clicks": 12,
        "frequency": 1.154399,
        "impressions": 643,
        "inline_link_clicks": 10,
        "reach": 557,
        "spend": 18.85,
        "date": "2026-10-20",
        "end_date": "2026-10-20",
        "leads": 3.0,
        "cost_per_lead": 6.283333333333334,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 1.501875,
        "cpm": 27.62069,
        "ctr": 1.83908,
        "clicks": 16,
        "frequency": 1.141732,
        "impressions": 870,
        "inline_link_clicks": 9,
        "reach": 762,
        "spend": 24.03,
        "date": "2026-10-21",
        "end_date": "2026-10-21",
        "leads": 1.0,
        "cost_per_lead": 24.03,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      },
      {
        "cpc": 2.18,
        "cpm": 29.659864,
        "ctr": 1.360544,
        "clicks": 10,
        "frequency": 1.118721,
        "impressions": 735,
        "inline_link_clicks": 10,
        "reach": 657,
        "spend": 21.8,
        "date": "2026-10-22",
        "end_date": "2026-10-22",
        "leads": 1.0,
        "cost_per_lead": 21.8,
        "lead_definition": "Meta actions.action_type == lead only; not qualified leads or booked jobs"
      }
    ],
    "attribution": "API default; no attribution override requested"
  },
  "limitations": [
    "GSC latest returned day is2026-10-21, not2026-10-22. Separate source windows are intentional.",
    "GA4 distinct users and Meta reach must use period API aggregates, never daily sums.",
    "Missing daily rows remain absent; no invented zero rows.",
    "Meta lead aliases overlap; canonical lead action used once.",
    "GA4 key events are not verified qualified leads.",
    "GA4 rates and GSC rates/position are rounded by connector. Use source aggregate position, not simple average daily position.",
    "Latest complete calendar day does not guarantee final attribution or processing.",
    "Only two preset30day aggregate windows have verified distinct users/reach. Other ranges require fresh period queries."
  ],
  "validation": [
    {
      "source": "ga4",
      "period": "current",
      "metric": "sessions",
      "daily_sum": 101,
      "aggregate": 101,
      "match": true
    },
    {
      "source": "ga4",
      "period": "current",
      "metric": "screenPageViews",
      "daily_sum": 134,
      "aggregate": 134,
      "match": true
    },
    {
      "source": "ga4",
      "period": "current",
      "metric": "keyEvents",
      "daily_sum": 1,
      "aggregate": 1,
      "match": true
    },
    {
      "source": "ga4",
      "period": "previous",
      "metric": "sessions",
      "daily_sum": 131,
      "aggregate": 131,
      "match": true
    },
    {
      "source": "ga4",
      "period": "previous",
      "metric": "screenPageViews",
      "daily_sum": 206,
      "aggregate": 206,
      "match": true
    },
    {
      "source": "ga4",
      "period": "previous",
      "metric": "keyEvents",
      "daily_sum": 0,
      "aggregate": 0,
      "match": true
    },
    {
      "source": "gsc",
      "period": "current",
      "metric": "clicks",
      "daily_sum": 17,
      "aggregate": 17,
      "match": true
    },
    {
      "source": "gsc",
      "period": "current",
      "metric": "impressions",
      "daily_sum": 12839,
      "aggregate": 12839,
      "match": true
    },
    {
      "source": "gsc",
      "period": "previous",
      "metric": "clicks",
      "daily_sum": 25,
      "aggregate": 25,
      "match": true
    },
    {
      "source": "gsc",
      "period": "previous",
      "metric": "impressions",
      "daily_sum": 6202,
      "aggregate": 6202,
      "match": true
    },
    {
      "source": "meta",
      "period": "current",
      "metric": "spend",
      "daily_sum": 455.66,
      "aggregate": 455.66,
      "match": true
    },
    {
      "source": "meta",
      "period": "current",
      "metric": "impressions",
      "daily_sum": 15806,
      "aggregate": 15806,
      "match": true
    },
    {
      "source": "meta",
      "period": "current",
      "metric": "clicks",
      "daily_sum": 257,
      "aggregate": 257,
      "match": true
    },
    {
      "source": "meta",
      "period": "current",
      "metric": "inline_link_clicks",
      "daily_sum": 205,
      "aggregate": 205,
      "match": true
    },
    {
      "source": "meta",
      "period": "current",
      "metric": "leads",
      "daily_sum": 13.0,
      "aggregate": 13.0,
      "match": true
    },
    {
      "source": "meta",
      "period": "previous",
      "metric": "spend",
      "daily_sum": 461.19,
      "aggregate": 461.19,
      "match": true
    },
    {
      "source": "meta",
      "period": "previous",
      "metric": "impressions",
      "daily_sum": 17635,
      "aggregate": 17635,
      "match": true
    },
    {
      "source": "meta",
      "period": "previous",
      "metric": "clicks",
      "daily_sum": 268,
      "aggregate": 268,
      "match": true
    },
    {
      "source": "meta",
      "period": "previous",
      "metric": "inline_link_clicks",
      "daily_sum": 199,
      "aggregate": 199,
      "match": true
    },
    {
      "source": "meta",
      "period": "previous",
      "metric": "leads",
      "daily_sum": 11.0,
      "aggregate": 11.0,
      "match": true
    }
  ]
}